Bully

The New Coke campaign of the early 80's was considered one of the biggest marketing failures ever. Well, it's not. It is in fact one of the most brilliant and immoral marketing strategies in history. This is all true, just look on any can of Coke.

In the 1980's when Bill Cosby declared that Coke would change its formula, it was a huge scam to save Coke money. You see, the Coca-Cola corporation never dreamed that people would like New Coke. What they wanted was to release a substitute Coke product with a noticeably different taste. They would keep this on the market until all of the old Coke was sold and people couldn't get it anymore.

Eventually, Coke co. claimed (quite rightly) that people missed old Coke and demanded its return. As a consequence, Coke vowed to rerelease the original Coke as Coke Classic. They never did. What they did do was bring back the original recipe, but with (significantly cheaper) corn syrup instead of sugar.

Everyone would have noticed if they had just made the switch directly. Coke would have been forced to return to the original, more expensive, product. But since Classic Coke tasted passably similar to old Coke, people just assumed it was the same, since no one had had any in so long.

So now you can only get original Coke in the US on Passover (look for Kosher for Passover Coke from about mid March, it will either say KP, or just look for Hebrew letters). Since corn is not kosher for Passover, they release the true original formula with sugar.

In Europe, Coke is still made with real sugar.

Summer

WOW... how old are you? I mean from the face of this post it seems like you have witnessed the entire thing. Anyways thanks for sharing the info.

Ninja

I always thought they have the same formula everywhere across the globe. This is an eye opener.

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Brad

Wow. I heard something about this years ago, but I didn't realize how detailed and in depth everything was! Crazy, but yet, the product did sell and the gimmick did work as it was supposed to, didn't it?

Zack

Well, if people had a freak out about the recipe changing, I'm sure Coke fans would buy i by the gallon in order to have some of the 'good stuff'.

This was a pretty well planned gimmick though.

RussellPandorabox

In spite of all the conspiracies and rumors the Brand Coke still holds the market.

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RussellPandorabox

I have heard about the Coke conspiracies and even heard that in some counties there were pesticides found in Coke Bottle, but I think it is a part of a big conspiracy to compete its rival Pepsi Co.

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sebaksj123

I appreciate it.

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